Notice from Henan Securities Regulatory Bureau on Launching the 2020 Anti Illegal Fundraising Awareness Month Campaign

Market entities and investor education bases in the jurisdiction:
 
1、 Event theme
The theme of this event is "Guarding the Money Bag and Protecting a Happy Home", and a prevention of illegal fundraising publicity month activity will be carried out in the jurisdiction.
2、 Time schedule
The activity is planned to be divided into two stages. The first stage is from now until June 30th, where various forms of anti non propaganda activities will be carried out in a concentrated manner. The second stage is the material summary and submission stage. Each unit is requested to summarize and submit to our bureau the characteristic practices, achievements, effects, excellent anti fraud works, and anti fraud cases in the activity before July 5th. Our bureau will summarize and organize the excellent anti fraud products for sharing throughout the jurisdiction.
3、 Main content of the activity
One is to highlight the key points of publicity. This event focuses on industries such as online lending, private equity funds, elderly care services, virtual currencies, blockchain, e-commerce, etc., with a focus on preventing the risk of illegal fundraising using gimmicks such as the epidemic and resumption of work and production. Vigorously promote and expose the characteristics and hazards of illegal fundraising, and improve the public's ability to identify and prevent risks.
The second is to deepen the popularization of concepts such as "resisting the temptation of high interest fundraising, rationally choosing investment channels", "high returns mean high risks", "only cooperating with licensed securities and futures operating institutions", "consciously staying away from illegal fundraising, and bearing the risks of participating in illegal fundraising", and continue to help the general public improve their investment knowledge level, rationally identify the authenticity of information, and adhere to rational investment and legal financial management.
4、 Job requirements
（1） Highly valued and carefully organized
Each unit should fully recognize the important role of propaganda and education in the governance system of illegal fundraising throughout the entire chain, strengthen organizational leadership, carefully plan and arrange, and develop detailed multi-level and widely covered propaganda activity plans to ensure effective publicity and continuously improve the market penetration of anti non propaganda measures
（2） Enrich the forms of publicity
Each unit should make good use of official websites, WeChat Pay, mobile apps, market trading software and other platforms to carry out online promotional activities that are rich in content, diverse in form, and popular among investors. Targeted promotional products such as WeChat long images, video clips, micro movies, animations, comics, and public service announcements can be designed based on the theme of the event. Activities such as prize winning Q&A, online courses, interactive games, and financial lectures can be carried out to bring anti fraud knowledge to the general public.
（3） Pay attention to the publicity effect
When units publicize and expose the characteristics and hazards of illegal activities, they should focus on increasing publicity efforts for groups such as the elderly and young students. Starting from the cognitive level, acceptance habits, investment psychology, information sources, and other aspects of different audiences, differentiated promotion is carried out in a simple and easy to understand manner.
（4） Establish a long-term mechanism
Securities and futures operating institutions in the jurisdiction should fulfill their duties, integrate anti non publicity into daily business processes such as account opening, face-to-face interviews, follow-up visits, and financial lectures, continuously disclose the characteristics and methods of illegal activities to investors, regularly remind them of the harm and consequences of illegal activities, and raise investors' awareness of legal financial management.
Henan Securities Regulatory Bureau
June 10, 2020